ABOUT MBM MUSIC
Alison Masson (AKA Alison “MetalBabe” Cohen) has been focusing heavily on the fashion side of Metal Babe Mayhem for the past six years and felt it was time to give equal attention to the services that she offers as a lifestyle company. She has partnered with Chris Mulford and put together a Core Team for her newest venture with MBM Music LLC.
MBM Music is a brand new division of Metal Babe Mayhem (MBM). The main focus of MBM Music LLC is to offer independent artists Services that help them be seen and heard in places that they are not currently reaching. It is a separate division of MBM that focuses solely on the Services portion of MBM instead of Products, and it clearly defines what MBM Music LLC does to provide additional support for independent artists.
Alison “MetalBabe” Cohen and Metal Babe Mayhem have a proven track record and have worked with numerous artists on an interpersonal level and given them a platform to be seen and heard, while assisting with necessary products, services, and fashion, in an effort to increase exposure, fan base, and income.
MBM Music is a monthly subscription service that offers a variety of promotional services to artists including Spotlight, Band Bios, Interviews, Fundraising, Merchandise, Copy Editing, Press Releases, Band Discounts, Online Music Play, Sponsored Shows, Logos/Graphics, and Website Development.
Introducing The MBM Music Team
Alison“MetalBabe” Cohen, has been living and breathing rock n’ roll since she went to her first rock concert when she was 11 years old. After feeling the energy and excitement of a live show, she knew her life was never going to be the same.
Alison grew up in St. Charles, MO and has been living in Los Angeles, CA since 2004. She first began her career in music and fashion by managing Glad Rags rock n’ roll clothing store in St. Charles. She also interned for Hi Frequency, a music marketing company based out of Chapel Hill, NC, where she promoted bands such as Buckcherry, Staind, Limp Bizkit, Clutch, One Minute Silence, and Kent.
Since Alison was a little girl listening to bands like Motley Crue and Poison sing about the Sunset Strip, she knew that was where she belonged. It was a tough decision to leave her friends and family behind, but she decided to follow her dreams to Hollywood. She got a Bachelor’s Degree in Marketing/Communications and moved to Hollywood, CA as soon as she graduated Magna Cum Laude.
She hit the L.A. scene hard and began making a name for herself immediately. In just over a year, she developed Metal Babe Mayhem and the lips/bones logo. Within the next few years she began writing professional music reviews and interviews for a few print/online magazine, including Rock City News and All Access Magazine, and she created her first items for Metal Babe Mayhem to sell… A guitar pick necklace, and a t-shirt with the lips/bones logo on it.
After putting her blood, sweat, and tears info Metal Babe Mayhem for the past 11 years, they have close to 200 products available online. Metal Babe Mayhem’s Blog site also houses hundreds of interviews/reviews that Alison has written, and as part of the lifestyle portion of Metal Babe Mayhem, she has been putting out a monthly playlist since January of 2015 showcasing both local/unsigned artists and national acts. Metal Babe Mayhem has established a worldwide fanbase and following, and is extremely grateful for all of the support.
Since Alison has been focusing so heavily on the fashion side of Metal Babe Mayhem for the past six years, she felt it was time to start focusing more on the services that she offers artists. Together, with her business partner Chris Mulford, they decided to put together a promotional company that will make artist promotion easy and affordable. She is really excited about this vision and is ready to continue taking over the world with MBM Music LLC.
Chris Mulford's decades of experience starting and managing companies of all sizes gives him an unique perspective on what it takes to run a successful business. He believes that everyone has unique gifts and strengths that can make them valuable to a company. It is his job to draw those strengths out and place people into positions where they can succeed. He also firmly believes that leading with vulnerability and transparency is what makes a strong leader.
Growing up in a musical family in the Midwest, Chris was raised with the likes of The Beatles, Cat Stevens, Neil Diamond, and The Carpenters playing on the family record player. Even earlier memories are of organ music bellowing from the 7,000 pipes of the massive Casavant Organ at Westminster Presbyterian Church in Dayton, Ohio Sunday mornings.
He received voice training when he was nine and was a member of the venerable Boys Choir of the St. Patrick’s Episcopal Church in Lebanon, Ohio. Emulating his Grandad, an accomplished jazz pianist, Chris studied piano and developed a firm understanding of music theory and history.
Fortunately, his exposure to music was rapidly expanded when his best friend's brother introduced him to bands like The Who, Pink Floyd, Cream, and Led Zeppelin. His entire world was transformed the first time he heard Pink Floyd's ‘The Wall’ played through a set of headphones.
In college, while studying for his Philosophy/Marketing Degree, he took up acoustic guitar and formed a percussion band, The Cheez Wiz. Exploring percussion further, he built his own drum learning Native American techniques and rituals from a full-blooded American Indian.
He loves graphic design, and his style gravitates towards The Bauhaus Movement. One of his favorite exercises is creating logos because he loves transforming the complex into something simple. This philosophy he has transferred to his approach to running a business, which is, constantly discover and implement ways to do and business process more simply.
Throughout college he was able to enjoy live concerts from an eclectic mix of tastes from The Grateful Dead, U2, The Rollins Band, Bruce Springsteen, Ziggy Marley, Sinead O'Conner, and Jane's Addiction to name a few. He also has always followed the local scene and enjoyed introducing his friends to new acts.
Married to the love of his life for over 20 years, he loves being a Dad to a daughter soon to graduate from high school. He is also President of mConsultant Group, a company he founded on the premise that small business should have access to the technology that give large corporations a competitive edge.
Jaz Eastman is from a small town in New Zealand called Paekakariki. She first fell in love with live music when she was around about 18 years old after seeing Pantera for the first time. Not too many bands came to New Zealand, so she started traveling to see shows. This is when her love for live music and travel emerged. She eventually moved to Melbourne, Australia and lived there for four years.
In addition to music and travel, Jaz has always had a love for Halloween and channeled that love into creating special SFX make-up for film, mostly in the horror genre. Jaz has been living in Los Angeles the past four years and continues to use the world as her playground to see as many live shows as possible and travels across the country (or the world) for music any chance she gets. Jaz has been a member of #TeamMetalBabe for quitesome time and is excited to be part of the new MBM Music Team.
Erica Koltonow first started following her dream of working in the music industry in high school when she wrote for a local music magazine. After high school, she was fortunate to be hired as a College Marketing Rep for BMG Entertainment. She had total creative freedom to promote Artist's on college campuses and put on special events in record stores, utilize college radio, and host meet n’ greets to create a buzz around a band, show, or new release. Music to Erica has never felt like just a job, it is a way of LIFE!
Erica Koltonow founded Aural Pleasure Music in 1997, which focused on band management, promoting music/events, and getting bands signed to major and indie labels. She joined forces with Dana Forrester in 1998 and they successfully executed industry showcases across the U.S. and put on four "Detroit Future Platinum Showcases" at Austin's SXSW. With the success of all the events and projects over the years, Erica Koltonow moved to Hollywood in 2005 to be closer to the heart and soul of the music that she was so close to. Her business partner Dana Forrester stayed in Detroit and still uses Aural Pleasure Music for certain projects.
Music Frenzy Entertainment was founded after relocating to Hollywood following a major label signing of Detroit Artist Hush who signed to Geffen Records after showcasing and shopping Hush for the good part of a year. Music Frenzy Entertainment combines consulting, management, marketing, event promotion, and publicity in a modern style that creates branding for bands, companies, and events. Music Frenzy Entertainment also puts together special fundraisers for charities and industry showcases.
In 2004 Erica promoted and managed national Guns N’ Roses tribute band Hollywood Roses (signed to Deadline/Cleopatra Records). Fronted by Colby Veil, songs from Hollywood Roses debut Record ‘Dopesnake’ (featuring members of LA Guns, The Dwarves, Motochrist, Faster Pussycat, The Throbs, NY Loose, Cinderella and more) have been used in movie trailers/soundtracks including Attitude For Destruction and Easy Rider: The Ride Back.
Currently Erica focuses on marketing/promotion by means of social media for an entertainment company and a ticket broker company, as well as for bands and artists. She also is a major supporter of working with others to put together non-profit fundraising events and created "Play it Forward" in 2017 for that purpose.
Teaming up with MBM Music is the most exciting new venture to date for Erica, and she didn't think twice about heading back to Hollywood, (after returning home to Detroit for a bit) ready for the biggest and best rock n’ roll chapter of her career. The potential accomplishments and possibilities of this team are endless as well as limitless, and will pave the way for artists to excel in an industry where currently success can only be had by using custom creative unique methods of branding, grass roots marketing, and much more. "This MBMM Team that's been hand-picked is going to be unleashed October 15th and the potential of what's next has me so excited for the future!"
Tony Lepre is a Music Industry Specialist with over 35 years experience working in the industry. Tony started playing music at the age of 13, was actively playing in bands at 14, and has been playing in bands ever since. He has studied everything he could about the music business, and in high school he checked books out from the library on every aspect of publishing, management, contracts, and the music industry in general.
Tony started Space Productions in 1983 with his brother Chris, which was an underground event management company that catered to the Los Angeles rock and metal scene. Tony and Chris took the experience they had with the underground backyard party circuit and put it to work in a formal organized business. Many of today’s well-known L.A. bands played their events before they broke out of the local music scene.
Tony was an integral part of the Los Angeles local music scene from 1981 to1987, and played in local bands (Legacy, Highway), put on local shows, and managed local artists. He turned his focus to higher education in 1988 for the next few years and studied Sociology and Liberal Arts at San Joaquin Delta College and Patten College.
From1990 to 1994 he was in an underground rock/metal band called Out Of Bounds that received a great review in Kerrang for their live Ep. From 1995 to 1999, he played in and managed various local bands, primarily Can Pipe and Bad Americans, which both released albums and toured regionally.
In 2000, Tony and his brother Chris formed Gunther Stone, which released ‘Take Me Back’ in 2001 and was a staple of the Roots, Americana, and Alternative Country market in Los Angeles for three years.
In 2001 the brothers formed punk rock band Sloka. Sloka released four albums over the next 10 years, and toured extensively in the southwest. During this time Tony honed his skills of networking, booking, promotion, and management to the extent that the Phoenix and Las Vegas punk rock music scenes adopted Sloka as its own.
At the end of 2000, Tony and Chris created ALLYOUCANEAT Music, which is the “umbrella” for everything music related that they do. “It is to be an outlet for Music and Entertainment that is diverse and has purpose. To Inspire, Instigate, Cultivate, and bring forth Change. Whether it be to the Mind; to promote Independent Thought Processing and Critical Thinking, or to the Spirit for Healing, Restoration and Love. It’s all about Purpose.”
ALLYOUCANEAT Music has released 10 albums to date. Gunther Stone (1) Sloka (5) Maleki Theory (1) CriticalMass (1) P.A.I.D. (2), Attack of the Rising (1). Part of Tony’s various responsibilities for these bands was: Booking Agent (Local/Regional tours), Artist Management, and Marketing/Promotion (Accumulating email mailing lists, social media marketing, etc.) Also, Tony and Chris own ALLYOUCANEAT Music BMI, registered publisher and songwriter, with over 50 titles to their credit.
Another aspect of the ALLYOUCANEAT Music business model was putting on charity events and shows. AYCEM has put on numerous charity events over the last 17 years for the following organizations: Keep a Breast, TACA (Talk About Curing Autism), Orangewood, and Shriners Hospitals for Children, in addition to various food drives for local food banks and clothing drives for the homeless. “If I could, Every time I play music, it would be for a cause, a reputable charity.” In addition, Tony has played many other charity events in his various bands including: F*ck Cancer,” Benefit for Dave Brown, and “Rockers against Cancer.”
Tony currently plays in the following bands: Sloka, Attack of the Rising, Stone Cyn Hwy, and Dead 96.
The term “Music Industry Specialist” is a formal way of saying “Networking Jedi.” With over 35 years of experience in the music business on both sides of the coin, Tony has connected people, bands, and venues to each other, as well as accumulating information, contacts, and sharing them with everyone he feels will benefit from his connection. This is his forte.’ As part of the MBM Music LLC team, Tony brings his years of experience in artist relations, management, promotion, booking, and networking to the table.
MBM Music Vision Statement
To provide independent artists a platform to be seen and heard, while assisting with necessary products, services, and fashion, in an effort to increase exposure, fan base, and income.