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Alison Masson (AKA Alison “MetalBabe” Cohen) has been focusing heavily on the fashion side of Metal Babe Mayhem for the past six years and felt it was time to give equal attention to the services that she offers as a lifestyle company. She has partnered with Chris Mulford and put together a Core Team for her newest venture with MBM Music LLC. 

MBM Music is a part of the Metal Babe Mayhem (MBM) umbrella. The main focus of MBM Music LLC is to offer independent artists Services that help them be seen and heard in places that they are not currently reaching. It is a separate division of MBM that focuses solely on the Services portion of MBM instead of Products, and it clearly defines what MBM Music LLC does to provide additional support for independent artists.

Alison Masson and Metal Babe Mayhem have a proven track record and have worked with numerous artists on an interpersonal level and given them a platform to be seen and heard, while assisting with necessary products, services, and fashion, in an effort to increase exposure, fan base, and income.

MBM Music is a monthly subscription service that offers a variety of promotional services to artists including a Band Webpage, Guaranteed Spot on the Metal Babe Mayhem Monthly Playlist, Merchandise Discounts, Band Biography, Social Media Exposure, Press Release Creation/Distribution, Promotional Videos, FaceBook Live (when applicable), Online Radio Promotion, E-Commerce, Consultations, Spotlight Feature, Album Art Editing, Logo Refresh, Digital Flyers Design, and Interviews.

MBM Music also offers +ONE Programs that Clients can order with or without a subscription. +ONE Programs include Fundraising, Business Consulting, Graphic Art, Promotional Videos, Brand Building, Social Media Management, Online Sales, Marketing Strategies, and Mentorship Programs.

Introducing The MBM Music Team

Alison Masson / CEO

Alison Masson / CEO

Alison Masson has been living and breathing rock n’ roll since she went to her first rock concert when she was 11 years old. After feeling the energy and excitement of a live show, she knew her life was never going to be the same.

Alison grew up in St. Charles, MO and has been living in Los Angeles, CA since 2004. She first began her career in music and fashion by managing Glad Rags rock n’ roll clothing store in St. Charles. She also interned for Hi Frequency, a music marketing company based out of Chapel Hill, NC, where she promoted bands such as Buckcherry, Staind, Limp Bizkit, Clutch, One Minute Silence, and Kent.

Since Alison was a little girl listening to bands like Motley Crue and Poison sing about the Sunset Strip, she knew that was where she belonged. It was a tough decision to leave her friends and family behind, but she decided to follow her dreams to Hollywood. She got a Bachelor’s Degree in Marketing/Communications and moved to Hollywood, CA as soon as she graduated Magna Cum Laude.

She hit the L.A. scene hard and began making a name for herself immediately. In just over a year, she developed Metal Babe Mayhem and the lips/bones logo. Within the next few years she began writing professional music reviews and interviews for a few print/online magazine, including Rock City News and All Access Magazine, and she created her first items for Metal Babe Mayhem to sell… A guitar pick necklace, and a t-shirt with the lips/bones logo on it.

After putting her blood, sweat, and tears info Metal Babe Mayhem for the past 11 years, they have close to 200 products available online. Metal Babe Mayhem’s Blog site also houses hundreds of interviews/reviews that Alison has written, and as part of the lifestyle portion of Metal Babe Mayhem, she has been putting out a monthly playlist since January of 2015 showcasing both local/unsigned artists and national acts.  Metal Babe Mayhem has established a worldwide fanbase and following, and is extremely grateful for all of the support.

Since Alison has been focusing so heavily on the fashion side of Metal Babe Mayhem for the past six years, she felt it was time to start focusing more on the services that she offers artists. Together, with her business partner Chris Mulford, they decided to put together a promotional company that will make artist promotion easy and affordable. She is really excited about this vision and is ready to continue taking over the world with MBM Music LLC.

Chris Mulford / VP of Operations

Chris Mulford / VP of Operations

Chris Mulford's decades of experience starting and managing companies of all sizes gives him an unique perspective on what it takes to run a successful business. He believes that everyone has unique gifts and strengths that can make them valuable to a company. It is his job to draw those strengths out and place people into positions where they can succeed. He also firmly believes that leading with vulnerability and transparency is what makes a strong leader.
Growing up in a musical family in the Midwest, Chris was raised with the likes of The Beatles, Cat Stevens, Neil Diamond, and The Carpenters playing on the family record player. Even earlier memories are of organ music bellowing from the 7,000 pipes of the massive Casavant Organ at Westminster Presbyterian Church in Dayton, Ohio Sunday mornings.
He received voice training when he was nine and was a member of the venerable Boys Choir of the St. Patrick’s Episcopal Church in Lebanon, Ohio. Emulating his Grandad, an accomplished jazz pianist, Chris studied piano and developed a firm understanding of music theory and history. 
Fortunately, his exposure to music was rapidly expanded when his best friend's brother introduced him to bands like The Who, Pink Floyd, Cream, and Led Zeppelin. His entire world was transformed the first time he heard Pink Floyd's ‘The Wall’ played through a set of headphones. 
In college, while studying for his Philosophy/Marketing Degree, he took up acoustic guitar and formed a percussion band, The Cheez Wiz. Exploring percussion further, he built his own drum learning Native American techniques and rituals from a full-blooded American Indian.
He loves graphic design, and his style gravitates towards The Bauhaus Movement. One of his favorite exercises is creating logos because he loves transforming the complex into something simple. This philosophy he has transferred to his approach to running a business, which is, constantly discover and implement ways to do and business process more simply.
Throughout college he was able to enjoy live concerts from an eclectic mix of tastes from The Grateful Dead, U2, The Rollins Band, Bruce Springsteen, Ziggy Marley, Sinead O'Conner, and Jane's Addiction to name a few. He also has always followed the local scene and enjoyed introducing his friends to new acts.
Married to the love of his life for over 20 years, he loves being a Dad to a daughter soon to graduate from high school. He is also President of mConsultant Group, a company he founded on the premise that small business should have access to the technology that give large corporations a competitive edge.

Toni Smith / Internship

Toni Smith / Internship

Toni Smith grew up not too far from St. Louis, Missouri, where it seems music will always stay alive. Even as a young child, she loved listening to classic rock bands her parents played at full blast in the car and around the house.

However, she didn’t find her niche in music until her oldest sister Mckenzie introduced her to the song called “With Ears to See and Eyes to Hear” from the band Sleeping With Sirens, who consider their style “emotional post-hardcore.” That’s when she really began to explore all genres of rock/punk rock groups and said goodbye to all that “bubblegum pop” they were playing on the radio.

Toni has always known that she wanted to work in the music industry. After seeing her first live show, Black Veil Brides in December 2014, she became obsessed with music and going to live shows. She would spend every last penny for a show because she loved how the music would make her feel.

Toni recently graduated high school early because of her good grades and hard work. She is looking to start college this year locally and hopes to attend Full Sail University in Winter Park, Florida to obtain her four-year degree.

Music has been a part of Toni’s life for as long as she can remember. With her recent graduation, the timing was perfect for Toni to join MBM Music and start learning the ropes of the music industry. Toni is truly excited to spend the rest of her life trying to keep the rock scene alive and grateful to be working with like-minded people at MBM Music.

Jesse Bergen/Internship

Jesse Bergen/Internship

Jesse Bergen was born and raised in Los Angeles, California. His parents, both metalheads, introduced him to the genre at an early age. At 7, he began learning guitar and vocals. At age 9, he attended his first heavy metal concert, and he has been hooked ever since.

Jesse has attended several rock schools in LA. He is currently playing in two local unsigned bands: his blackened thrash metal band, Diabology, and a family band with his parents and sister, The CheeseBergens. He believes that his experience in marketing his own bands will make him a valuable asset to the MBM Team. 

He can’t wait to see where this chapter in his life will take him.

Jaz Eastman / Administrative Support Manager

Jaz Eastman / Administrative Support Manager

Jaz Eastman is from a small town in New Zealand called Paekakariki. She first fell in love with live music when she was around about 18 years old after seeing Pantera for the first time. Not too many bands came to New Zealand, so she started traveling to see shows. This is when her love for live music and travel emerged. She eventually moved to Melbourne, Australia and lived there for four years. 

In addition to music and travel, Jaz has always had a love for Halloween and channeled that love into creating special SFX make-up for film, mostly in the horror genre. Jaz has been living in Los Angeles the past four years and continues to use the world as her playground to see as many live shows as possible and travels across the country (or the world) for music any chance she gets. Jaz has been a member of #TeamMetalBabe for quite some time and is excited to be part of the new MBM Music Team. 

Tony Lepre / Marketing Manager

Tony Lepre / Marketing Manager

Tony Lepre is a Freelance Writer / Marketing Manager for MBM Music LLC, and has over 35 years experience working as a Music Industry Specialist. Tony has written numerous interviews, reviews, and articles for Rockwell Unscene, Steel Notes Magazine, and All That Shreds.

Tony started playing music at the age of 13, was actively playing in bands at 14, and has been playing in bands ever since. He has studied everything he could about the music business, and in high school he checked books out from the library on every aspect of publishing, management, contracts, and the music industry in general.

Tony started Space Productions in 1983 with his brother Chris, which was an underground event management company that catered to the Los Angeles rock and metal scene. Tony and Chris took the experience they had with the underground backyard party circuit and put it to work in a formal organized business. Many of today’s well-known L.A. bands played their events before they broke out of the local music scene.

Tony was an integral part of the Los Angeles local music scene from 1981 to1987, and played in local bands (Legacy, Highway), put on local shows, and managed local artists. He turned his focus to higher education in 1988 for the next few years and studied Sociology and Liberal Arts at San Joaquin Delta College and Patten College.

From1990 to 1994 he was in an underground rock/metal band called Out Of Bounds that received a great review in Kerrang for their live Ep. From 1995 to 1999, he played in and managed various local bands, primarily Can Pipe and Bad Americans, which both released albums and toured regionally.

In 2000, Tony and his brother Chris formed Gunther Stone, which released ‘Take Me Back’ in 2001 and was a staple of the Roots, Americana, and Alternative Country market in Los Angeles for three years.

In 2001 the brothers formed punk rock band Sloka. Sloka released four albums over the next 10 years, and toured extensively in the southwest. During this time Tony honed his skills of networking, booking, promotion, and management to the extent that the Phoenix and Las Vegas punk rock music scenes adopted Sloka as its own.

At the end of 2000, Tony and Chris created ALLYOUCANEAT Music, which is the “umbrella” for everything music related that they do. “It is to be an outlet for Music and Entertainment that is diverse and has purpose. To Inspire, Instigate, Cultivate, and bring forth Change. Whether it be to the Mind; to promote Independent Thought Processing and Critical Thinking, or to the Spirit for Healing, Restoration and Love. It’s all about Purpose.”

ALLYOUCANEAT Music has released 10 albums to date. Gunther Stone (1) Sloka (5) Maleki Theory (1) CriticalMass (1) P.A.I.D. (2), Attack of the Rising (1). Part of Tony’s various responsibilities for these bands was: Booking Agent (Local/Regional tours), Artist Management, and Marketing/Promotion (Accumulating email mailing lists, social media marketing, etc.) Also, Tony and Chris own ALLYOUCANEAT Music BMI, registered publisher and songwriter, with over 50 titles to their credit.

Another aspect of the ALLYOUCANEAT Music business model was putting on charity events and shows. AYCEM has put on numerous charity events over the last 17 years for the following organizations: Keep a Breast, TACA (Talk About Curing Autism), Orangewood, and Shriners Hospitals for Children, in addition to various food drives for local food banks and clothing drives for the homeless. “If I could, Every time I play music, it would be for a cause, a reputable charity.” In addition, Tony has played many other charity events in his various bands including: F*ck Cancer,” Benefit for Dave Brown, and “Rockers against Cancer.”

Tony currently plays in the following bands: Sloka, Attack of the Rising, Stone Cyn Hwy, and Dead 96.

The term “Music Industry Specialist” is a formal way of saying “Networking Jedi.” With over 35 years of experience in the music business on both sides of the coin, Tony has connected people, bands, and venues to each other, as well as accumulating information, contacts, and sharing them with everyone he feels will benefit from his connection. This is his forte.’ As part of the MBM Music LLC team, Tony brings his years of experience in artist relations, management, promotion, booking, and networking to the table.

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MBM Music Vision Statement
To provide independent artists a platform to be seen and heard, while assisting with necessary products, services, and fashion, in an effort to increase exposure, fan base, and income.

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